New Balance Introduces the MADE Responsibly 998

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Following the announcement of the Vision Racer ReWorked, New Balance continues to introduce new sustainable offerings this Earth Month with the MADE Responsibly 998.

Each pair of the MADE Responsibly 998 is mindfully crafted using surplus materials from New Balance’s New England, U.S.A. manufacturing facility. Various suedes, meshes, and sole units that would otherwise go unused are combined to create 1-of-1 pairs, each with their own unique color palette. Only the necessary new pieces, such as foam paddings, heel counter and box toe, are pulled from New Balance’s stocked material toolbox.

“New Balance remains committed to high-quality craftsmanship and making every piece of material count,” says John Timulty, Product Manager, MADE Footwear at New Balance. “Our designers created a color palette that is both creative and aesthetically pleasing, which resulted in a MADE Responsibly 998 style that is truly one-of-a-kind.”

The New Balance MADE Responsibly 998 will be available in limited quantities via the New Balance website on May 1st at 10am ET, priced at $180 USD. See some of the example colorways below.

New Balance MADE Responsibly 998
Color: Multi Color
Style Code: US998MR
Release Date: May 1, 2021
Price: $180 USD

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