Following collaborations with iconic brands such as Tiffany & Co. and Pokémon, renowned artist Daniel Arsham is now teaming up with Dr. Seuss Enterprises for a limited edition The Lorax capsule collection.
Announced on Earth Day, the collaboration is a fusion of literature, art, and sustainability that includes a collectible art book, apparel, and more made from eco-conscious materials. This project marks the first time an artist has officially collaborated with Dr. Seuss Entreprises.
Just as The Lorax, published in 1971, speaks on the topic of environmental preservation, this collaboration between Arsham and Dr. Seuss Enterprises was created to encourage audiences of all ages to reflect on the importance of investing in our planet.
Featured in the collection is the first-ever reinterpreted Dr. Seuss art book, hand-drawn by Arsham and made out of 100% recycled paper. Apparel includes a hoodie and long-sleeve tee made from 100% ecocycle cotton. The collection also includes a poster made from 100% recycled card stock and a sustainable porcelain home-goods tray.
“I’ve always been inspired by Dr. Seuss’s ability to communicate profound messages through storytelling and illustration,” says Arsham. “In collaborating with The Lorax, I aimed to capture the essence of the original narrative while bringing a contemporary perspective.”
Daniel Arsham x The Lorax will launch at Perrotin Store New York on Thursday, April 25th from 5-7pm ET with an in-store book signing. The online release is set for Friday, April 26th at 12pm ET on arshamdrseuss.com. Grab a preview of the collection below.
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Daniel Arsham x The Lorax Art Book
Release Date: April 26, 2024
Price: $85 USD
Daniel Arsham x The Lorax Poster
Release Date: April 26, 2024
Price: $60 USD
Daniel Arsham x The Lorax Hoodie
Release Date: April 26, 2024
Price: $175 USD
Daniel Arsham x The Lorax Long-Sleeve
Release Date: April 26, 2024
Price: $85 USD
Daniel Arsham x The Lorax Tray
Release Date: April 26, 2024
Price: $100 USD
