Original Story (10/01/24): Action Bronson and New Balance are running it back. A new 990v6 collaboration from the Queens rapper and culinary connoisseur has been unveiled, set to release in 2025.
After dropping two colorways of the 990v6 in 2023, Action Bronson has now been spotted rocking a third iteration of the collab. It features a white mesh base with white leather mudguards, plus pops of pinks and reds on the suede and synthetic overlays. Bronson also adds some blue on the sockliner, with hints of purple on the toe and laces rounding out the vibrant color scheme.
While the colorway name and inspiration has yet to be unveiled, the color scheme is somewhat reminiscent of the “Rosewater” 1906R that Action Bronson released this past summer.
Grab an early look at the upcoming Action Bronson x New Balance 990v6 below. These are expected to drop in April 2025 on Action Bronson’s webstore, the New Balance website, and at select retailers. Stay tuned to Modern Notoriety for updates.
Action Bronson x New Balance 990v6 “Untitled”
Color: Hi-Pink/Royal Blue
Style Code: U990AT6
Release Date: April 4, 2025 (Specializing In Life)
Price: $220 USD
Update (03/27/25): Action Bronson has unveiled the campaign for his New Balance 990v6 collab. It features Sébastien “Babass” Dervieux, an icon in the natural wine movement that has been producing wine in Beaulieu-sur-Layon, France for over 20 years. You may recognize him from Bronson’s F*ck That’s Delicious web series.
The colorway name is “Untitled,” a nod to how visual artists often leave their works unnamed. These will be available April 4th at specializinginlife.com, with a wider release TBA. Stay tuned to Modern Notoriety for more updates.
Update (11/29/24): Action Bronson has shared an in-hand look at his next 990v6 collab, set to drop in 2025.
Action Bronson courtside in his upcoming New Balance 990v6 pic.twitter.com/byOPcoQT7i
— Modern Notoriety (@ModernNotoriety) October 26, 2024
Photo via Action Bronson:
Photo via Bootleg Kev:
[…] Bronson has not one, but two New Balance 990v6 collabs set to release in 2025. After previewing the “Hi-Pink/Royal Blue” colorway, the Queens rapper and culinary connoisseur is back with a detailed look at a second 990v6 which he […]