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adidas Originals is celebrating the legacy of the iconic shell-toe Superstar with a new campaign that positions the silhouette as a symbol of self-expression, style and authenticity that transcends time.
The campaign film, directed by visionary photographer and filmmaker Thibaut Grevet, follows Samuel L. Jackson as he embarks on a search for his Superstar sneakers. In his quest, he crosses paths with a cast of (human) superstars: global music icon JENNIE, style icon Kendall Jenner, football prodigy Lamine Yamal, musical innovator Baby Keem, NBA superstar James Harden, skateboarding legend Tyshawn Jones, and 2026’s Best New Artist Olivia Dean.
The entire cast is outfitted in Superstar sneakers in classic black and white colorways with Three Stripes apparel to match.
A highlight of this campaign rollout came from Tyshawn Jones earlier this month, who posted a clip of himself clearing a FS 180 over a barefoot Samuel L. Jackson.
adidas will continue to roll out its Superstar Spring 2026 throughout the season, supported by an integrated franchise plan featuring global content, coordinated brand activations, and immersive in-person experiences. Check out the campaign photos of the entire cast below.
Samuel L. Jackson for adidas Superstar
JENNIE for adidas Superstar
Baby Keem for adidas Superstar
Kendall Jenner for adidas Superstar
Lamine Yamal for adidas Superstar
Olivia Dean for adidas Superstar
James Harden for adidas Superstar
Tyshawn Jones for adidas Superstar
