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Original Story (11/28/24): Jordan Brand is introducing a new “Rare Air” series of Air Jordan retros in 2025 as part of the Jumpman’s 40th anniversary celebration. Each pair of footwear in this series features a unique spin on the traditional Air Jordan branding.
Included in this series is a “Rare Air” Jordan 4 Retro, featuring a black nubuck upper with dark grey toe caps, and Fire Red and Deep Royal Blue accents throughout. The branding twist for this pair appears on the tongue, which features velcro patches adorned with the Jumpman logo and Flight branding, revealing “Jordan Rare Air” branding underneath when removed. This design detail first appeared in 2006 on the AJ4 Rare Air “Tour Yellow.” Additionally, “Rare Air” branding is printed on the insoles, and “Nike Air” branding is found on the heels, a design cue usually reserved for OG colorways and special projects.
Accompanying the Air Jordan 4 in the 2025 “Rare Air” lineup is an Air Jordan 3, two colorways of the Air Jordan 1 High OG, and an Air Jordan 11.
Look for the Air Jordan 4 “Rare Air” to drop as part of Jordan Brand’s Summer 2025 lineup on SNKRS and at select retailers in full family sizing. Grab an early look below and stay tuned to Modern Notoriety for updates.
Update (12/17/24): New photos gives us a first look at the Air Jordan 4 “Rare Air” packaging. These come in the black and silver Air Jordan face box, introduced by Jordan Brand in 2001. Grab a look below.
Update (05/22/25): The Air Jordan 4 “Rare Air” will release in two slightly different variations. One version features white “Jordan Rare Air” branding beneath the velcro tongue patches, while the other has this branding in metallic gold. Only 2% of stock will feature gold branding, and if you’re copping online, you won’t know which version you’ve got until you have your pair in hand. These drop on July 26th.
Air Jordan 4 “Rare Air”
Color: Black/Fire Red-Deep Royal Blue-Dark Smoke Grey-Tech Grey
Style Code: FV5029-003
Release Date: July 26, 2025
Price: $220 USD
Resell: StockX / KICKS CREW / GOAT / eBay
Official Images:
AJ4 “Rare Air” (Gold Lettering) photos via GOAT:
AJ4 “Rare Air” (White Lettering) photos via Byrd Kickz:
[…] Toe Reimagined.” The 2025 “Rare Air” series will also include an Air Jordan 3, Air Jordan 4, and Air Jordan […]
[…] 2025 “Rare Air” series will also include an Air Jordan 4 dressed in the same black, red, and blue color palette as the Air Jordan 3, as well as a […]
[…] Created in celebration of the 40th anniversary of Air Jordan, the “Rare Air” series pays homage to the sampling process during the early days of Air Jordan, where details such as logo placements and color blocking were still being ironed out. Each pair in this series features unique branding details and comes dressed in a heritage-inspired color palette consisting of white, red, and royal blue. Kicking off earlier this year with two colorways of the Air Jordan 1, the 2025 “Rare Air” series also includes an Air Jordan 3 and an Air Jordan 4. […]