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A$AP Rocky is giving the PUMA Suede ‘94 a second run, and this time he built an outfit around it. The archival silhouette he revived in black and white this summer returns in a worn-in navy, joined by a tee and hoodie built on the ’90s PUMA No. 1 logo.
The navy suede is washed and uneven, made to look like the pair has already been through a few years of wear. Off-white laces run through a gold PUMA lace keeper, and a cream midsole sits above a gum rubber outsole. Gold PUMA branding marks the quarter panel, the tongue is padded with raw edges, and a green-and-white PUMA label sits at the top.
“This iteration of the Suede is my favorite — an homage to an OG Suede colorway — but adding gold details on the lace keeper and a gum rubber sole to give it my signature touch,” says PUMA Creative Director A$AP ROCKY.
The apparel pulls from the same decade. Rocky revived the PUMA No. 1 logo, a graphic celebrities were often photographed in during the ’90s, and PUMA says the fit, fabric, and graphic treatment of both pieces match that period. The tee comes in black with a cracked red logo, while the hoodie is a washed charcoal with the logo in faded white. Both carry “puma.com” printed beneath the cat, a detail that places them squarely in the era.
The campaign leans into what made Suede earn its reputation. The shoe became part of skateboarding and skate fashion in the late ’80s and through the ’90s, and Rocky frames this release around skate and hip-hop culture; he’s even hosting a ’90s-inspired rave in Chelsea, New York. He directed the campaign himself, and Spyder shot it in Berlin, resulting in harsh night-flash photos at the skate park.
The A$AP Rocky x PUMA Suede ‘94 “Faded Blue” releases worldwide on November 12th at PUMA.com (10am ET), PUMA retail stores, and select retailers. Check out the new colorway below.
A$AP ROCKY x PUMA Suede ’94 “Faded Blue”
Colorway: New Navy-PUMA White
Style Code: 408735_04
Release Date: November 12, 2026
Price: $120 USD
Resell: StockX
