Links may be affiliated.
Original Story (03/11/25): Independent Swedish fashion house AVAVAV and adidas are continuing their partnership for a second season, having unveiled a new Spring/Summer 2025 collection this March at Milan Fashion Week.
Founded in 2021 by its creative director Beate Karlsson, AVAVAV is best known for its unconventional designs, often driven by humor. The women-led brand first teamed up with adidas for last September’s “Forza e Coraggio” show, where Karlsson reimagined classic Three Stripes silhouettes and sportswear heritage in her signature absurdist style.
AVAVAV’s first adidas collection was unveiled at the brand’s Milan Fashion Week SS25 show, which transformed a race track into a runway with “clumsy” and “unathletic” models, inspired by the concept of “high fashion and low performance.” Various collaborative pieces were showcased, including Adicolor tracksuits, an adidas Superstar remix of AVAVAV’s Larva bag, and a wacky shoe model called the Superfingers Superstar, a unique take on the adidas Superstar that comes equipped with a detachable finger-shaped bag at the toe.
AVAVAV’s FW25 Milan Fashion Week runway show, titled “The Hole,” marks the unveiling of the next chapter in the partnership. This time, the show drew inspiration from the undead, exploring themes of anxiety, death, and life’s fragility. Models, styled with ghostly makeup, rose from a burial sight before walking the runway.
Three distinct footwear designs were debuted at the show: the Moonrubber Megaride, a ’90s-inspired sneaker with a sculpted translucent sole and mesh upper; the Modified Superstar, a chunkier iteration of the classic shell-toe with a warped toe cap; and a high-heel designed to resemble an adidas sock.
Check out the looks from AVAVAV x adidas SS25 “The Hole” below. Expect these pieces to drop later this year on adidas.com, the AVAVAV website, and at select retailers.
Update (05/15/25): Following the reveal at Milan Fashion Week, AVAVAV and adidas Originals have officially announced the release of their second collection. Catch the release on May 22nd via adidas.com, CONFIRMED, the AVAVAV website, and select retailers. Check out the preview below.
AVAVAV x adidas Modified Superstar
Color: Core Black/Core Black/Core Black
Style Code: JI4585
Release Date: May 22, 2025
Price: $280 USD
AVAVAV x adidas Modified Superstar
Color: Crystal White/Power Red/Easy Yellow
Style Code: JI4584
Release Date: May 22, 2025
Price: $280 USD
AVAVAV x adidas Moonrubber
Color: Core Black/Utility Black/Utility Black
Style Code: JI1494
Release Date: May 22, 2025
Price: $350 USD
AVAVAV x adidas Moonrubber
Color: Off White/Silver Metallic/Chalk White
Style Code: JI1495
Release Date: May 22, 2025
Price: $350 USD
AVAVAV x adidas Puffer Vest
Color: Carbon
Style Code: JP4848
Release Date: May 22, 2025
Price: $320 USD
AVAVAV x adidas Shoulderless Hoodie
Color: Carbon
Style Code: JP4849
Release Date: May 22, 2025
Price: $250 USD
AVAVAV x adidas Shoulderless Hoodie
Color: Power Red
Style Code: JP4850
Release Date: May 22, 2025
Price: $250 USD
AVAVAV x adidas Cutout Tee
Color: Carbon
Release Date: May 22, 2025
Price: $135 USD
AVAVAV x adidas Pleated Sweatpants
Color: Carbon
Style Code: JP4851
Release Date: May 22, 2025
Price: $230 USD
AVAVAV x adidas Pleated Sweatpants
Color: Power Red
Style Code: JP4852
Release Date: May 22, 2025
Price: $230 USD
AVAVAV x adidas Mesh Top
Color: Black
Style Code: JP4854
Release Date: May 22, 2025
Price: $150 USD
AVAVAV x adidas Strap Tank Top
Color: Black
Style Code: KA6091
Release Date: May 22, 2025
Price: $100 USD
AVAVAV x adidas Strap Tank Top
Color: Better Scarlet
Style Code: JP4856
Release Date: May 22, 2025
Price: $100 USD
AVAVAV x adidas Boxing Shorts
Color: Power Red
Style Code: JP4860
Release Date: May 22, 2025
Price: $140 USD
AVAVAV x adidas Sculpted Hand Bag
Color: Black
Style Code: JN4458
Release Date: May 22, 2025
Price: $400 USD
AVAVAV x adidas Slashed Cap
Color: Black
Style Code: KA0606
Release Date: May 22, 2025
Price: $100 USD
AVAVAV x adidas Sculpted Cap
Color: Black/Cream White
Style Code: JW1991
Release Date: May 22, 2025
Price: $100 USD
AVAVAV x adidas Sculpted Cap
Color: Better Scarlet/Cream White
Style Code: JN6968
Release Date: May 22, 2025
Price: $100 USD
AVAVAV x adidas Crew Socks
Color: Cream White/Black/Better Scarlet/Blue Bird
Style Code: JZ3032
Release Date: May 22, 2025
Price: $60 USD
AVAVAV x adidas Headband
Color: Power Red
Release Date: May 22, 2025
Price: $55 USD
AVAVAV x adidas Headband
Color: Black
Release Date: May 22, 2025
Price: $55 USD
Campaign shot by Lennert Madou:
First Look at Milan Fashion Week FW25:
View this post on Instagram
