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Billionaire Boys Club and Reebok are continuing their longtime partnership with a new take on the Club C 85, marking the first time Pharrell Williams and NIGO’s label has worked on the classic Reebok silhouette.
Following the recent return of the Reebok Board Flip, the collaboration keeps the relationship between Reebok and Billionaire Boys Club going more than two decades after the brands first began working together. Originally introduced in 1985 as a tennis shoe, the Club C 85 has since become one of Reebok’s most recognizable lifestyle silhouettes.
For its take on the shoe, Billionaire Boys Club looks to the lunar imagery that has been part of the brand’s identity since its beginnings. The sneaker arrives in a monochromatic grey palette with an ostrich-textured upper, while a translucent ice outsole reveals BBC’s astronaut mascot against a purple backdrop.
Billionaire Boys Club branding appears throughout, including chrome-finished debossing, a debossed Standing Astronaut, a Mantra woven tongue label, and a Flying B moon graphic on the insole. The translucent outsole maintains the original Club C tread pattern, while tonal grey and contrasting purple laces give wearers two options.
The Billionaire Boys Club x Reebok Club C 85 launches September 18th via the BBC ICECREAM website, followed by a wider release on September 25th via Reebok.com (10am ET) and select retailers. Check out the pair below.
Billionaire Boys Club x Reebok Club C 85
Color: Grey/Grey
Style Code: 100285332
Release Date: September 18, 2026 (BBC ICECREAM)
Release Date: September 25, 2026 (Global)
Price: $150 USD
