Bobby Kim Is Dropping His First Disney Collection

A capsule of vintage-inspired tees curated by The Hundreds co-founder.

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Bobby Kim has spent more than two decades proving that a t-shirt can mean much more than just a t-shirt. Throughout his career, he’s viewed graphic tees as blank canvases for storytelling, pieces that can communicate identity, spark nostalgia, and even start conversations between strangers. Now, he’s bringing that philosophy to Disney.

Best known to many as Bobby Hundreds, co-founder of the influential Los Angeles streetwear brand The Hundreds, Kim is introducing the Disney | Bobby Kim collection, a new ongoing collaboration centered around vintage-inspired Disney apparel and what he describes as “wearable memories.”

The project marks another major step in Kim’s growing role within the company. After being appointed Vice President of Creative for the Americas at Disney Consumer Products in March 2025, his responsibilities quickly expanded, culminating in his appointment as Disney Consumer Products’ first-ever Global Creative Director in early 2026. The newly created position reflects Disney’s effort to bring a more storytelling-driven and culturally aware approach to consumer products, an idea Kim has championed throughout his career.

The first release from Disney | Bobby Kim centers around Sorcerer’s Apprentice Mickey Mouse, featured on a long-sleeve tee that captures the hand-drawn charm of the classic character. The design is inspired by a vintage Fantasia 50th anniversary shirt from the ’90s that Kim discovered while visiting Harajuku, Japan, remade for a new generation of Disney fans. This introductory drop serves as an appetizer for “Classics,” the first full collection from Kim, which features six additional limited-edition t-shirts.

Fans attending D23 will get early access to the Sorcerer’s Apprentice Mickey shirt beginning August 15th, while a one-day online release follows on DisneyStore.com on August 17th at 11am ET. Disney | Bobby Kim Collection 1: Classics drops on August 20th at 12pm ET. Check out the preview below and stay tuned to Modern Notoriety for more.

Disney | Bobby Kim Sorcerer’s Apprentice Mickey Mouse LS Tee
Release Date: August 15, 2026 (D23)
Release Date: August 17, 2026 (Online)

Disney | Bobby Kim Collection 1: Classics
Release Date: August 20, 2026