Cactus Jack DJ and producer Chase B is expanding his partnership with Lids as the first-ever Creative Director for the brand. The announcement of this appointment is joined by the unveiling of an upcoming MLB New Era 59FIFTY collection.
Dubbed “Colours,” the collection features a lineup of caps for various MLB teams, including the Chicago Cubs, New York Yankees, Houston Astros, and more. The color palette is inspired by the 2006 “Easter” Nike Air Force 1, with pastel hues visibly split across the six panels. The result is a hat that merges sneaker culture with hat culture and highlights Chase B’s obsession with colors. Each hat includes a black patch of a white bunny swinging a baseball bat and the name of the respective team’s home stadium in colorful lettering, as well as co-branding on the inside of the hat.
Chase B’s taste and passion for hat design are nothing new. From working at a Lids retail store during his college years at Howard University to becoming a Lids collaborator with the “Maximal” hat release in 2025 and now the global retailer’s debut Creative Director, the multi-hyphenate creative seeks to collaborate with friends and fellow artists to bring culture forward.
The Chase B x Lids MLB “Colours” New Era 59FIFTY Collection launches exclusively at Lids on March 21st, available online (12pm ET) and at select retail locations. To celebrate the launch, Chase B will be on-site DJing at Lids’ newest store in Houston Galleria on March 21st. Check out the campaign shots below.
Chase B x MLB “Colours” NEW ERA 59FIFTY Collection
Release Date: March 21, 2026
