Circulate, the LA-based streetwear brand founded by Corey Populus, is gearing up to drop its Holiday 2024 collection in collaboration with the National Jazz Museum in Harlem.
The collection is inspired by the iconic imagery and spirit of jazz music and celebrates some of the genre’s greatest musicians, including Thelonious Monk, Billie Holiday, and Miles Davis. Showcased throughout the offering is the work of legendary jazz photographer William P. Gottlieb, whose images capture the essence of the genre during its golden era in NYC’s legendary jazz clubs.
At the heart of the collection is the “Black Cats” Varsity Jacket, a tribute to the rebellious energy of New York’s underground jazz scene. Adorning the jacket is an “Acid Jazz” flip on Felix the Cat, a Circulate jazz club neon sign, and the famous Miles Davis quote, “Don’t play what’s there, play what’s not there.”
Went through so many samples of this jacket. From China to made in the USA. The final version just touched down. New collection Friday. Lookbook later this week. 🤗 pic.twitter.com/EG0I68sjsS
— Coreyyyy. (@YoungCorey) November 12, 2024
Rounding out the apparel range are jazz-inspired tees, hoodies, cardigans, and polka dot pants. The collection also features vinyl record slipmats, one featuring Circulate Records branding and the other featuring a “Black Jazz” flip of the Black Flag logo.
Circulate encourages fans of both fashion and music to visit the National Jazz Museum in Harlem to explore its extensive collection of jazz history and photography.
The Circulate x National Jazz Museum in Harlem collection drops Friday, November 15th at 12pm PST on the Circulate website. Check out the lookbook shots below.
