Ahead of Boston Marathon Weekend, CNCPTS, Oakley and Heartbreak Hill Running Company have come together for a collection that explores the relationship between speed, heat, and endurance.
The collection reimagines two of Oakley’s standout silhouettes—the Oakley Eye Jacket Redux and Oakley Stunt Devil—through a lens inspired by high-performance materials. Drawing from aerospace, motorsports, and industrial forging, the designs reflect the visual transformation that occurs when metal is pushed to its limits. Heat-tinted gradients—ranging from deep gunmetal and burnt bronze to violet and electric blue—mirror the color shifts seen in steel and titanium under extreme temperatures, serving as a visual cue of performance under pressure.
Both frames are engineered with O Matter injection-molded thermoplastic for durability and all-day comfort, paired with Unobtainium nosepads and grip elements that enhance stability during movement. The result is eyewear built to perform while carrying a design language rooted in material science and speed.
The concept draws a direct parallel to the marathon itself. Spanning 26.2 miles, the Boston Marathon represents a threshold of human performance, where runners operate at sustained intensity—generating heat, fatigue, and forward momentum. In this context, the athlete becomes a moving engine, defined by precision, resilience, and endurance.
Bringing together CNCPTS’ narrative-driven design approach, Oakley’s performance legacy, and Heartbreak’s deep ties to Boston’s running community, the project arrives as a natural extension of the city’s most iconic race weekend.
The accompanying campaign film, “The Fuel Station,” stars comedian Mark Brucato, aka Lil Mo Mozzarella, and Sidney Baptista, founder of the Boston-based performance streetwear brand PYNRS.
The Oakley x CNCPTS x Heartbreak Collection will be available on April 10th at 10am EST on cncpts.com, at CNCPTS stores, Heartbreak’s Boston locations, heartbreak.run, and the Oakley website. The Eye Jacket Redux retails at $200, while the Stunt Devil is priced at $250. Check out both styles below.
Oakley x CNCPTS x Heartbreak Collection
Release Date: April 10, 2026
