Dickies and Budweiser have teamed up for a new collaboration celebrating hard work, American heritage, and Budweiser’s 150th anniversary. The first drop is available now, bringing Budweiser’s vintage-inspired branding to a range of Dickies workwear staples.
The collection includes 52 pieces across men’s and women’s styles, reworking familiar Dickies silhouettes including the Eisenhower Jacket, hoodies, T-shirts, and twill work pants with Budweiser graphics and 150th anniversary branding.
Among the highlights are the 150-Year Icon Pullover Hoodie, featuring bold front and back graphics, and the Duck Double Knee Carpenter Pants, which combine Dickies’ durable workwear construction with co-branded details throughout. There’s also a Can Short-Sleeve Tee featuring a back graphic pulled from the iconic Budweiser can.
The collaboration is centered around the shared communities and everyday workers who have made both brands enduring American fixtures. As Dickies puts it, the collection celebrates the “makers, builders and doers” who keep the country moving.
The brands are also introducing the Genuinely Earned Jacket, a limited-edition piece that cannot be purchased and will instead be awarded to 100 winners through the Genuinely Earned Social Media Contest.
“Budweiser has always been the beer you reach for after a hard day’s work. Dickies is the uniform you trust to get you through it. Together, we’re celebrating the people who earn their success every day and giving them something that’s truly earned, not bought.” — Todd Allen, SVP of Marketing for Budweiser at Anheuser-Busch
The contest is open to Americans 21 and older through September 21. To enter, nominate a hardworking 21+ person through the IG post below, share their story, and use #GenuinelyEarned and #Contest.
Drop 1 from the Dickies x Budweiser collection is available now via Dickies.com and select retailers, with prices ranging from $25 to $85. A second drop is scheduled for November, with additional details to be announced. Check out the lookbook below.
Dickies x Budweiser Collection
Release Date: September 15, 2026
