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UK-based retailer END. is continuing its series of 20th anniversary collaborative releases with the launch of an ASICS GEL-NIMBUS 10.1 inspired by milk and the late-night corner shop — a staple of British life.
The END. GEL-NIMBUS™ 10.1 features an asymmetrical design that incorporates premium materials and playful detailing inspired by whole milk cartons, an everyday essential often found in corner shops. The primarily white color scheme is broken up by blue top hues, with additional details including bubbly insoles and silver foil accents.
This collaboration is part of END.’s 20th anniversary “Corner Shop” collection, kicked off earlier this month with the “Newsagents” adidas Adistar HRMY, paying homage to the daily newspaper and how the corner shop is the traditional hub of news in the community. More END. projects inspired by the convenience store are set to drop in the coming months.
The END. x ASICS GEL-NIMBUS 10.1 “Milk” drops August 1st via END. Clothing, with the draw now live on the END. website. A wider release is set to follow on the ASICS website and at select retailers. Check out the pair below.
END. x ASICS GEL-NIMBUS 10.1 “Milk”
Color: Snow White/Sodalite Blue
Style Code: 1203A875-250
Release Date: August 1, 2025
Price: $190 USD
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