Every Now and Then x New Balance 992 “Westbound” Launches this Weekend in Chicago

Celebrating the opening of Joe Freshgoods' new retail and community space.

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Original Story (07/13/25): If you’ve been paying close attention to Joe Freshgoods on socials, you may have spotted a green colorway of the New Balance 992 in some of his recent posts. They first appeared back in February as part of his sneaker wheel to celebrate his 5th anniversary with New Balance during the rollout of the his 992 “Aged Well” collab. They were also teased in the short film for the every now and then x New Balance RCVRY “Everydays.” Official images of the shoe have now surfaced, giving us a clear look at the upcoming project.

This iteration of the Made In USA 992 features a beige-colored mesh and suede upper with hits of green on the eyelets, N logo, and the suede mudguard. With green being the signature color of Joe’s every now and then shop, this is almost certainly a collaboration with the Chicago-based retailer and community space. Its style code (U992EN1) also points to this conclusion.

Check out the official images below and stay tuned to Modern Notoriety for updates.

Update (07/06/26): Every Now and Then will be opening in its new location later this month, and the 992s will launch at the store’s grand opening.

To celebrate, Joe Freshgoods is highlighting some of his favorite people from Chicago, friends and family who have helped shape the culture, and in their own way, helped shape the story of Every Now and Then. Check out the campaign images starring Fashion Geek Al, Irene, Vic Lloyd, Corey Gilkey, and Brad from New Era below.

Update (07/09/26): The Every Now and Then x New Balance 992 “Westbound” will be available at the soft opening of Every Now and Then’s new West Town location on July 11th starting at 10am. Attendees must bring a new school or art supply to donate to Community Goods for a chance to purchase.

Every Now and Then x New Balance 992 “Westbound”
Style Code: U992EN1
Release Date: July 11, 2026
Price: $220 USD