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GRAMMY Award-winning rapper and Gary, Indiana native Freddie Gibbs has joined Mizuno Sportstyle as Global Brand Ambassador, marking the first time the Japanese sportswear company has signed a non-athlete as the face of the brand.
Gibbs and Mizuno first linked up during Paris Fashion Week in June 2025, when the rapper performed at the brand’s showroom for the launch of the Mizuno Our Wave Prophecy Morelia Neo.
The announcement of the partnership arrives alongside campaign imagery shot during a recent trip to Japan, where Freddie visits Mizuno’s HQ in Osaka, practices samurai sword techniques, spends time at the batting cages, and trains at Casanova Gym in Tokyo.
The first Freddie Gibbs x Mizuno sneaker collab is expected to launch in early 2027 via the Mizuno website and select retailers. Check out the campaign images below and stay tuned to Modern Notoriety for more.
