Billionaire Boys Club’s ICECREAM skating division is joining forces with Japanese selvedge denim brand Evisu for a global collaboration that fuses New York City street culture with Osaka’s denim craftsmanship.
The apparel collection blends ICECREAM and Evisu’s signature motifs — symbolic of their aligned design philosophies. Comprising handcrafted selvedge pieces, co-branded graphic tees, and oversized hoodies, the garments feature ICECREAM’s Running Dog leaping through Evisu’s Seagull to form a collaborative emblem that merges the duo’s heritage. Standout pieces include premium denim jackets and jeans with pink and green hickory stripe detailing, a classic ICECREAM hoodie with co-branded chest embroidery, and a trucker hat that revisits Pharrell’s early-2000s aesthetic.
The capsule’s focus on selvedge pays homage to ICECREAM co-founder NIGO’s deep-rooted connection to denim and his enduring influence on its culture. The accompanying campaign sets the pieces against the streets of New York City — cementing the blend of American street culture and Japanese fashion DNA.
The ICECREAM x Evisu collection launches globally on November 5th via bbcicecream.com (12pm EST) and at BBC ICECREAM flagship stores. Check out the entire collection below.
ICECREAM x Evisu Collection
Release Date: November 5, 2025
