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Global artist and BTS member j-hope first teamed up with Louis Vuitton as a House Ambassador in 2023. Now, the K-pop superstar is joining the luxury maison for a fresh take on the BUTTERSOFT, a silhouette first introduced by Pharrell Williams as part of his FW25 collection.
This colorway of the LV BUTTERSOFT arrives in full bloom for spring, featuring a monochromatic soft pink hairy suede upper reminiscent of cherry blossoms. Vachetta tan leather overlays are stitched on the toe box, heels, and tongue, with HOPE branding landing on the tongue tags. Matching pink laces feature “Your, My Hope” and “Louis Vuitton” text, rounding out the design.
The j-hope x Louis Vuitton LV BUTTERSOFT will be available on March 20th in South Korea, followed by a global release in May at Louis Vuitton stores and online. Take a closer look at the pair below.
j-hope x Louis Vuitton LV BUTTERSOFT
Release Date: March 20, 2026 (South Korea)
Release Date: May 2026 (Global)
Price: ₩2,780,000 KRW (approx. $1,950 USD)
Photos via KAWS:
