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Global artist and BTS member j-hope first teamed up with Louis Vuitton as a House Ambassador in 2023. Now, the K-pop superstar is joining the luxury maison for a fresh take on the BUTTERSOFT, a ’90s-inspired silhouette first introduced by Pharrell Williams as part of his FW25 collection.
This colorway of the LV BUTTERSOFT arrives in full bloom for spring, featuring a monochromatic soft pink hairy suede upper reminiscent of cherry blossoms. Vachetta tan leather overlays are stitched on the toe box, heels, and tongue, with HOPE branding landing on the tongue tags. Matching pink laces feature “Your, My Hope” and “Louis Vuitton” text, rounding out the design.
The j-hope x Louis Vuitton LV BUTTERSOFT will be available on March 25th in South Korea, followed by a global release on April 30th at Louis Vuitton stores and online. Take a closer look at the pair below.
j-hope x Louis Vuitton LV BUTTERSOFT
Release Date: March 25, 2026 (South Korea)
Release Date: April 30, 2026 (Global)
Price: $1,740 USD
Photos via KAWS:
