Oklahoma City Thunder forward and reigning NBA Champion Jalen Williams brought his star power to China for the first time in partnership with adidas Basketball, and fans responded with overwhelming enthusiasm. From a late-night airport welcome to exclusive events, Shanghai rolled out the red carpet for “JDub.”
A Midnight Airport Welcome for Jalen Williams
Arriving at Shanghai Pudong International Airport at 1:00 a.m., Williams was met by hundreds of passionate basketball fans. Many waved homemade signs, chanted his name, and eagerly awaited autographs. The 2025 NBA Champion didn’t disappoint—signing everything from jerseys to pairs of his exclusive adidas Harden Vol. 9 Player Edition (PE) sneakers.
Exclusive adidas Shopping Experience with GALI
Williams visited the adidas flagship store in Shanghai, where he teamed up with popular Chinese rapper GALI for a VIP shopping experience. JDub rocked the newly released adidas Crazy 2 during the event, while GALI—who also performed at James Harden’s UNO Fest—joined in the fun. Williams was presented with a custom championship adidas Originals panda T-shirt and matching doll as a special memento.
NBA on Show: Meeting the Fans Up Close
One of the highlights of JDub’s China trip was his appearance at NBA on Show. Hundreds of fans packed the venue to see the OKC forward in person. Williams participated in a lively Q&A session, played interactive games with attendees, and stayed long after the event to sign autographs for every fan in attendance.
Take On Summer: Training with China’s Next Generation
Williams also joined trainer Devin Williams at the Take On Summer basketball tournament in China. Alongside the local players, JDub ran drills, shared tips, and gifted each participant a pair of his Harden Vol. 9 PE sneakers—making it a day to remember for the young athletes.
Jalen Williams Lights Up Shanghai Billboards
As a final touch to his Shanghai takeover, Jalen Williams appeared on the massive digital billboard at the Nanjing East adidas flagship store in the Orient Shopping Centre. The larger-than-life display marked a fitting tribute to his first official China tour.
Jalen Williams’ Impact in China
From airport mobs to training sessions with aspiring athletes, Jalen Williams’ debut visit to China showcased not only his rising global popularity but also the deep connection between NBA players and Chinese basketball fans. With adidas Basketball’s support, this trip was more than a promotional tour—it was a celebration of basketball culture across borders.
