Chicago’s Joe Freshgoods returns with his 11th New Balance project, the latest installment in a culture-defining partnership where every launch is a major moment for fans and collectors alike.
This time around, the drop includes two colorways of the ABZORB 2010, a silhouette introduced earlier this year that draws from early 2000s-era running styles. Arriving in black and beige-based colorways named “Hand-Me-Downs” and “Bag Lady,” the JFG New Balance 2010 features mesh uppers with soft and cozy fabric overlays, complimented by fuzzy lace options. The “Bag Lady” colorway is also embellished with a chain with letter pendants that spell out “JFG.”
“I wanted this project to represent the current bag I’m in, handled with care, stitched with love. Protected with cozy. minimal branding. sexy. Aged Well felt like the final album to the saga… this is my mixtape DVD,” says JFG founder and creative director Joseph Robinson.
Check out both colorways of the Joe Freshgoods x New Balance 2010 below. Expect these to release later this year on the Joe Freshgoods website, at Every Now & Then in Chicago, and at additional select retailers. Stay tuned to Modern Notoriety as we await further details.
Joe Freshgoods x New Balance 2010 “Hand-Me-Downs”
Release Date: 2025
Joe Freshgoods x New Balance 2010 “Bag Lady”
Release Date: 2025
