Links may be affiliated.
Colombian artist Karol G is partnering with Reebok to launch a new era of Reebok Classics.
For Spring/Summer 2026, Reebok is reimagining its iconic sneaker silhouettes in 100% genuine garment leather, including the Workout Plus, Freestyle Lo, Club C 85, and Classic Leather styles. Additionally, more Classics will drop in various model iterations and colorways. GRAMMY-award winning Karol G fronts the accompanying campaign for the season, titled “Born Classic. Worn for Life.”
Karol expresses her excitement as the new global ambassador of Reebok’s latest chapter:
“I’m so excited to join the Reebok family. I’ve been wearing Reeboks for as long as I can remember, so becoming a Global Brand Ambassador feels like a full-circle moment. Reebok Classics have a rich foundation and heritage in style, which is really important to me when it comes to fashion, and I love that I’ll get to be part of the brand’s story and show the world how I take Reebok with me wherever I go.”
The campaign film shot by Renell Medrano celebrates women who have inspired generations — from Princess Diana’s fashion looks to Jane Fonda’s studio workouts and Cybill Shepherd’s cinematic elegance – as well as today’s leading global artist: KAROL G. The campaign platform will also feature rising male and female talent from key cities across the globe, highlighting the brand’s timeless influence worldwide.
“Born Classic. Worn for Life.” celebrates the enduring influence of Reebok Classics, connecting the brand’s heritage in footwear excellence with icons from past and present,” says Todd Krinsky, CEO of Reebok. “With Karol at the forefront, we’re redefining how a new generation experiences the legacy of Reebok Classics through individuality, confidence, and style.”
Karol G has been making her mark on a global scale, from releasing her latest album Tropicoqueta across more than 40 countries to headlining the NFL’s first halftime show in Brazil. She will also be the first Latina artist to headline Coachella this upcoming spring.
A collaborative collection co-designed by the multi-platinum artist will release in the seasons ahead, featuring footwear and apparel offerings directly inspired by her culture, identity, and influence.
The Reebok Classics SS26 Garment Leather collection will be available on February 18th via reebok.com and select retailers. Check out the campaign below.
Reebok Classics SS26 Garment Leather Collection
Release Date: February 18, 2026
