If you’ve been shopping with Kith for a while, you’re in luck. The NYC-based retailer has just announced its new points-based loyalty program that rewards returning customers with experiences, early access, and exclusive products.
Kith Loyalty points are accumulated based on lifetime purchase history, as well as through “Kith Moments” and “Achievements.” Moments points can be earned by checking in at Kith stores or at Kith events and installs such as Kith Night at MSG or San Diego Comic-Con. Achievement points can be earned by in-app actions such entering a drawing and updating your shopping preferences.
The amount of points you’ve accumulated determines your Kith Loyalty tier, with each tier named after a classic color from the Kith Palette. Tier I is dubbed “Molecule,” followed by “Elevation,” and the highest tier “Vitality.” Loyalty members will be able to purchase made-to-order apparel, accessories, and footwear designed exclusively for their respective tier, as well as pieces from the tiers below. These products will never be sold to customers outside of the Loyalty Program.
The Kith Loyalty Program launches alongside a collection of Molecule Exclusives, highlight by the debut of the Kith x Clarks x adidas 8th St Gazelle Indoor. A follow-up to the 8th St Samba, the 8th St Gazelle Indoor features the iconic Clarks Originals crepe sole with the upper of the adidas Gazelle. The shoe comes in the greyish tan “Molecule” hue, as does the accompanying apparel offering — a hoodie, crewneck, and long-sleeve and short-sleeve tee. There are also two caps dropping in the Loyalty collection, a Yankees cap in navy and cream-colored cap featuring the Kith box logo.
No need to worry about how many points you have for this drop, as all Kith Loyalty members begin at least at Tier I “Molecule.” Also, no need to rush, as the “Molecule” drop will be available for ordering until 11:59pm on February 2nd.
The Kith Loyalty Program launches alongside the Molecule Exclusives made-to-order offering on Friday, January 26th, exclusively on the Kith app. Check out the pieces from the first Kith Loyalty collection below.
Kith x Clarks x adidas 8th St Gazelle Indoor “Molecule”
Release Date: January 26, 2024
Price: $220 USD
Kith Loyalty Molecule Exclusives
Release Date: January 26, 2024
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