Founder Ronnie Fieg is expanding the world of Kith through hospitality and sport with Kith Ivy, a new brand and full-service members-only wellness and padel club located in New York City’s West Village. The club experience and apparel brand intersect fashion, lifestyle, and sport, working as two essential pillars of the Kith Ivy vision.
“Kith Ivy signifies two very important moments for the brand,” says Kith founder Ronnie Fieg. “Firstly, the Kith Ivy club in New York is our most holistic entry into hospitality, expanding outside of dining into true lifestyle services, sport and wellness, and product. In parallel and equally importantly, Kith Ivy is a new brand for us focused on the aesthetic coalescing around the sport of Padel. I saw it as an intriguing opportunity to help define what a relatively newly adopted sport could look like.”
To inaugurate the launch, Kith transformed Grand Central’s Vanderbilt Hall into an immersive pop-up padel experience, complete with a regulation court and early access to the debut collection. The free installation is open to the public through September 10th.
The luxurious wellness club is located within a private lobby at 120 Leroy Street, between NYC’s SoHo and West Village neighborhoods. The upscale Kith Ivy grounds are fully equipped with a wide range of amenities, including a full-service restaurant, tonic bar, wellness center, rooftop padel courts, and a pro shop stocked with exclusive merchandise.
This endeavor could not be executed without field expert partnerships. To deliver exquisite dining experiences, Kith has partnered with New York City gem Café Mogador, which will serve dishes from its Moroccan-inspired Mediterranean menu. The dining space is accented with vintage Persian rugs, rich dark rosewood finishes, plush seating, and a warm palette of greens and burgundy. A central fireplace and bookshelves filled with curated literature create an intimate, home-like atmosphere.
Kith’s partnership with Erewhon brings a tonic bar to Ivy headquarters, marking the viral establishment’s first-ever location outside of Los Angeles. The sleek, minimalist space reflects the elevated yet cozy design language of the club. Non-members within a select Manhattan radius can order Erewhon smoothies and juices exclusively through Postmates and Uber Eats.
Continuing their ongoing partnership, Giorgio Armani and Kith introduce a first-of-its-kind luxury spa experience, inspired by world-class hotels and wellness retreats. The spa features serene travertine walls and floors, treatment rooms with state-of-the-art equipment, and a range of services, including Thai, Swedish, and sports massages, as well as facials, IV drips, and more. Additional hydrotherapy facilities include a jacuzzi, hammam, sauna, steam rooms, and cold plunge. Alongside the spa, a 1,500-square-foot fitness center offers premium cardio machines, free weights, and strength equipment, designed with natural materials to create a focused and inviting environment.
Kith’s longtime collaborator Wilson Sporting Goods also plays a key role in the Ivy experience. Three co-branded rooftop padel courts feature custom steel-and-canvas construction and 35-foot-high ceilings, providing a premium playing experience year-round with temperature control and custom lighting. Outdoor dining spaces surround the courts, allowing members to enjoy food and drinks from Café Mogador and Erewhon while watching matches against the backdrop of the city skyline.
To celebrate the opening, Kith introduces its first Kith Ivy collection along with member-exclusive product, available at the Pro Shop located within the reception area. The offering includes Kith and Wilson’s first-ever collaborative padel collection, spanning men’s and women’s apparel, accessories, footwear, and three premium Kith Ivy for Wilson padel rackets available in LT 2.5, Elite, and Pro versions. The collaboration blends Kith’s signature design sensibilities with Wilson’s performance expertise to define the aesthetic of this rapidly growing sport.
The debut Kith Ivy collection will be available Monday, September 8th, exclusively on Kith.com and the Kith App. Kith Ivy will open its doors later this fall. Membership is extremely limited and reportedly comes with a $36,000 initiation fee and $7,000 in annual dues. Potential clientele can apply at kithivy.com. Take a closer look at the luxury wellness club below.
Main Lounge:
Mogador Bar:
Erewhon Tonic Bar:
Pro Shop:
Kith x Giorgio Armani Luxury Spa:
Kith x Wilson Rooftop Padel Courts:
