Links may be affiliated.
Kith has teamed up with adidas Football and soccer legend Lionel Messi for a new collection ahead of the 2026 FIFA World Cup. The collection celebrates the 20th anniversary of Messi’s debut on the world stage, as well as Kith’s 15th anniversary.
The Kith & Messi for adidas Football collection was designed collaboratively by Ronnie Fieg and Lionel Messi, with the two meeting multiple times over the course of a year to hand-curate this first-of-its-kind assortment.
The collection is comprised of both performance and lifestyle products to celebrate Messi’s legacy and impact on and off the pitch. Jerseys inspired by pivotal moments in Messi’s career are reimagined with Kith, adidas Football, and Messi motifs. 2006-inspired jerseys bear Messi’s original number 19 are joined by two other jerseys featuring his now-iconic number 10. Additional styles include matching shorts, all-over printed long-sleeve goalkeeper jerseys and gloves, tracksuits, nylon warm-up pullovers, socks, a ball bag, and two sizes of co-branded footballs.
The off-field range includes elevated apparel styles such as a double-breasted suit, a short-sleeve crossover blazer with matching suit shorts, and a leather motorcycle jacket. The lifestyle range also includes a washed denim jacket and matching shorts, a knit polo, wool tracksuits, a Messi photo tee, and accessories such as a leather duffle bag.
There are also six footwear styles, each paying homage to Messi’s career through both performance and lifestyle silhouettes. A nod to the first Kith x adidas Football collab in 2017, the duo reintroduce the COPA Mundial 17 UltraBOOST, complete with a snakeskin-embossed texture on the leather upper. The F50 Megaride is equipped with a gradient upper and a translucent midsole that changes appearance with interchangeable insoles. Rounding out the performance trilogy is the F50 Walkable Cleat, inspired by the first adidas cleat worn by Messi during the 2006 World Cup. The lifestyle models include two colorways of the Handball Spezial, both featuring premium suede uppers and gum sole units, as well as a special deconstructed iteration of the Superstar.
To commemorate the collection, Kith, Messi, and adidas Football have created two limited-edition trading cards depicting imagery of the Argentinian icon alongside graphics from the collection. These cards will be offered as a gift with purchase with any of the four jerseys, as well as any of the six footwear styles. (Note: due to unforeseen quality control issues, trading cards will be shipped at a later date.)
A very limited run of cards signed by Lionel Messi and authenticated and graded by PSA will be randomly inserted into select purchases. Fewer than 100 of each card have been signed and graded and will be randomly distributed through in-store and online purchases.
The campaign short film, titled The International Language of Messi, pays tribute to the global impact and recognition of the icon’s name. Throughout the film, commentators speaking different languages can be heard reacting to some of Messi’s most memorable goals, yet no matter what language the viewer speaks, there is one word that remains universally understood—Messi.
Kith & Messi for adidas Football drops globally on Friday, May 29th at all Kith stores, as well as at 11AM on Kith.com and the Kith App in the New York, London, Paris, and Tokyo time zones. Check out the campaign shots starring Messi below.
Kith & Messi for adidas Football
Release Date: May 29, 2026
