If you thought the Labubu craze was dead, think again. Pop Mart has just announced a new collaboration between Labubu and Sanrio and fans are hyped.
Hello Kitty & Friends meets the iconic Labubu from Kasing Lung’s “The Monsters” series as part of a new collaboration that includes a vinyl plush pendant blind box and a Hello Kitty vinyl plush doll. Each blind box includes a Labubu dressed up as one of six Sanrio characters—Kuromi, Pochacco, Hello Kitty, My Melody, Cinnamoroll, and Pompompurin—with a Classic Hello Kitty edition, dressed in the character’s signature overalls, serving as the rare secret figure with 1/72 odds of pulling.
In addition to the bag charm blind box, the collaboration also features a 15″ tall Labubu x Hello Kitty vinyl plush doll. Releasing in celebration of The Monsters’ 10th anniversary, the doll comes in Labubu’s original brown color and is dressed in red Hello Kitty-inspired overalls. It also comes with an embroidered sleep mask and a Hello Kitty pillow accessory.
The Labubu x Sanrio Characters Blind Box Series and Labubu x Hello Kitty Vinyl Plush Doll will be available in the US starting March 12th at 10pm ET on the Pop Mart website and at nationwide stores starting in April. Check out the full lineup below.
THE MONSTERS x Hello Kitty & Friends Blind Box Series
Release Date: March 12, 2026
Price: $39.99 USD
THE MONSTERS x Hello Kitty Vinyl Plush Doll
Release Date: March 12, 2026
Price: $149.99 USD
