Chicago-based brand Living Product has released its latest collection, “American Muscle,” a social commentary and satirical take on the current state of the world.
A standout piece is the American Muscle Long Sleeve, adorned with an eccentric mix of graphics, including a dog on the chest (“cuz you gotta have that dog in you”), a Ford-inspired parody logo, and the words Labor, Life’s Work, and Legacy. The Smile Or Die Tee is a nod to Young Jeezy’s iconic Snowman t-shirt, while the Metaverse Tee humorously comments on finding digital love with “Somebody in the Metaverse loves me” across the chest. The brand’s signature Man vs. Nature Hats also return in Productivity Pink, Blue Collar Blue, Orange, Silver, Green, and Purple.
Founder JB describes the brand’s latest drop as a form of satire, blending nods to blue-collar life and manual labor with reflections on the “meta” version of ourselves—where digital presence begins to overtake real-life identity.
The collection debuted at the brand’s booth at ComplexCon in Las Vegas, where notable visitors included India Love, Yesjulz, rapper Babyface Ray, and Lyrical Lemonade founder Cole Bennett.
The Living Product “American Muscle” collection is available now on the brand’s website. Check it out below.
Living Product “American Muscle” Collection
Release Date: October 27, 2025
Living Product at ComplexCon:
