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Los Angeles-based streetwear label MARKET has joined forces with Reebok for a third collaboration, reworking the ’94 Preseason Low through a modern lens while paying homage to the silhouette’s football-inspired design and athletic heritage.
The limited-edition off-field training silhouette, famously associated with NFL legend Emmitt Smith, arrives in a black, brown and silver colorway, featuring a custom MARKET-designed nubuck and suede upper, terry lining, EVA midsole, and rubber outsole. The pair is finished with custom MARKET branding at the heel, tonal laces, and a co-branded box.
“Coming off the momentum of our collaborations last year, we wanted to kick off 2026 by continuing to build with Reebok,” says Mike Cherman, founder of MARKET. “The Preseason silhouette already carries a sense of ruggedness and function in Reebok’s archive. It felt like the perfect foundation to build on because it isn’t overly precious – it was designed to be worn, used, and lived in. That aligns closely with MARKET’s philosophy of creating products that feel authentic, practical, and culturally grounded rather than trend driven.”
“This collaboration is about evolving classic sports design into something relevant for today’s lifestyle – where sport, culture, and environment naturally overlap,” Cherman continued. “We want people to see this shoe as something that moves with them, wherever their day takes them, without needing to define it as strictly athletic or strictly lifestyle,” he concludes.
The MARKET x Reebok Preseason 94 Low is now available on marketstudios.com, with a wider release to follow on February 9th at 10am ET via reebok.com and select retailers. Check out the shoe below.
MARKET x Reebok Preseason Low
Color: Black/Brown/Silver
Style Code: 100256536
Release Date: February 3, 2026 (MARKET)
Release Date: February 9, 2026 (Global)
Price: $130 USD
