KidSuper founder Colm Dillane has designed a full apparel collection for McDonald’s as part of the restaurant’s FIFA World Cup 26 campaign, reimagining the Golden Arches as a fictional heritage soccer club. The concept isn’t a stretch for Dillane, who has been a lifelong soccer fan, and McDonald’s, in his telling, was baked into that world too — the post-game meals, the team hangs, the stuff that happens around the game away from the pitch.
For the collection, Dillane built out an entire “KidSuper World Football Club” universe filled with crests, a globe logo, and throwback badges that read like they were dug out of a kit supplier’s archive from thirty years ago. The soccer ball nested inside the McDonald’s “M” is the cherry on top; it’s a logo mashup so simple it feels like it should have existed already.
The apparel leans hardest into that vintage-kit fantasy. There’s a long-sleeve yellow checkerboard jersey with a proper collar and cuffs that reads like an early-90s European soccer jersey with “McDONALD’S” splashed across the chest the way sponsor logos used to sit on shirts. A second jersey goes full airbrushed-poster energy, with Grimace rendered as a beefy #12 mid-strike on a gradient sky with KidSuper’s crest pinned to the shoulder.
Outerwear is where the collection gets its most ambitious. A brown faux leather varsity jacket comes covered in embroidered patches of Ronald mid-dribble, Grimace diving for a save, a flying Birdie, and a masked Hamburglar whose shot is being blocked by Grimace. There’s also a black faux leather jacket color-blocked in red, yellow, and slate with globe patches marching across the sleeve, giving it a total ’90s vibe. Lastly, there’s a brown faux leather jacket with a cleaner approach: five small silhouetted runners mid-sprint tucked between the arches, paired with matching pants.
The rest of the collection expands on the football club concept, including two heavyweight tees, a black hoodie, a purple hoodie-and-sweatpants set with a tiny embroidered scene of a superhero kid squaring off with Grimace, and a fringed black-and-white scarf with fries standing in for the checkerboard pattern typically seen on soccer scarves. For hat lovers, the collection features three different options: a black cap with bright embroidered characters, a brown cap with a distressed brim for a more vintage look, and a classic bright blue trucker hat.
Dillane unveiled the collection during KidSuper’s Spring/Summer 2027 runway show, which he relocated from Paris to Miami’s Nu Stadium to celebrate the FIFA World Cup. The presentation featured 48 looks representing each of the tournament’s 48 participating nations, reinforcing the global spirit that shaped the collection. The show itself, however, was built on a bigger idea than simply creating World Cup merch. He worked with more than 50 artists from around the world to incorporate their individual perspectives on one shared theme: Resenha, a Brazilian term Dillane describes as everything that happens around a soccer match just as much as the game itself.
The KidSuper x McDonald’s collection is available now on the KidSuper website. Check out the full range and our exclusive Q&A with Dillane below.
How did this partnership with McDonald’s come about? What was that first meeting like?
Foda, who has worked at KidSuper since we were in college together has, and I’m not joking, brought up McDonald’s every time we’ve talked about dream collaborations. When we saw McDonald’s was an official sponsor of the World Cup, we knew this was probably our shot. We put together a deck with all of our ideas, reached out, and I think they were surprised by how complete the vision already was.
From that first meeting it honestly felt really natural. We started talking about football, but pretty quickly the conversation became about everything around football too. The routines, the teammates, the memories, the culture. By the end of it, it felt like we were all trying to tell the same story, and that’s really where the collection came from.
You mentioned that, growing up, heading to McDonald’s for a post-game meal was a ritual. Can you name any specific McDonald’s memories that you drew inspiration from for this collection?
One of my favorite McDonald’s memories is actually from when I was living in Brazil after high school playing football. Whenever I was feeling homesick, I’d end up at McDonald’s. It was one of those places that felt familiar no matter where I was.
Looking back, that’s what I realized this collection was really about. Football took me to so many different places, but McDonald’s always seemed to be part of those memories too. Whether it was after a game with teammates or halfway across the world, those moments stuck with me. We wanted the collection to capture that feeling, not just the game itself, but everything that surrounds it.
The brown faux leather is adorned with a roster of characters: Ronald mid-dribble, a diving Grimace, a flying Birdie, even the Hamburglar. Who is your favorite character of the McDonald’s gang? Most underrated?
I love the Hamburglar, and he kind of looks like me, so if there’s ever a commercial or live action movie, I want to play the Hamburglar.
That said, I definitely have a soft spot for all the McDonaldland characters. Grimace has had an unbelievable comeback over the last few years, and I always love a good comeback story. But Birdie might be the most underrated, which is why I made sure she had her moment on the faux leather jacket too.
When you’re working with an iconic brand like McDonald’s, how do you balance your own creative vision with the guardrails that come with such recognizable IP?
This was actually difficult, not because I was worried about maintaining my own creative vision, but because McDonald’s is such an iconic brand. There’s so much history there that I wanted to make sure what we made actually lived up to it. I didn’t want people to feel like we just put a KidSuper logo on something. I wanted every piece to feel considered and fresh.
At the same time, football has always been a huge part of my life, and McDonald’s has always been part of those memories too, so creatively it never felt forced. We already had a real place to start from, and once you have that, the ideas come pretty naturally.
KidSuper x McDonald’s Collection
Release Date: June 29, 2026
