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LA-based streetwear brand MENACE and adidas are bringing the heat with a new iteration of the classic Superstar silhouette, dubbed “Heirlooms.” The canvas of the sneaker pays homage to the vibrant city of Los Angeles as well as MENACE founder and CEO Steven Mena’s Latino cultural roots.
Crafted with rugged materials and precise stitching, the pair’s design references working-class culture and workwear that evolves with use over time. A satin-like sockliner nods to Mena’s experiences sleeping on mattresses during his childhood, dressed in pink as a tribute to his mother and her favorite flower, the rose. These personal touches honor the sacrifices immigrant parents make to pave the way for the next generation. The pair finishes off with MENACE and adidas co-branding on the heel tab and tongue.
Photographed by Thalía Gochez, the lookbook features Mateo Berry, Phyx, and Pariya—LA creatives, friends and collaborators of MENACE. The accompanying campaign includes a short film written and directed by Steven Mena alongside a featured poem also by Mena. LAFC All-Star and MLS Player of the Month Denis Bouanga and LA Galaxy All-Star Riqui Puig star in the film. The two rival-club stars come together to represent LA, backdropped by iconic city landmarks, including the Virgin’s Seed mural from Blood In, Blood Out.
Mena reflects on the connection between his dual identity: “At the core of who I am is my Latino roots. My Latino-american upbringing. My community. That’s the foundation. That’s where the weight lives and will always live. But I’ve always been open to different voices, different sounds, different worlds because they expand me. They shape how I see things. They help me grow. So, while my roots ground and guide me, I love that other cultures have helped shape my consciousness. They’ve helped me become who I am. Through everything I make, what I want to show is the story of someone deeply rooted in where they come from but never closed off.”
MENACE was founded in 2013 and has since worked to bring communities together, using their platform to uplift minority voices and stand for creative expression and raising funds for reliefs. Following their “Forever In The Making” launch party earlier this month, adidas and MENACE are hosting an “Heirlooms Pawn Shop” pop-up event in Los Angeles on October 18th from 10am to 5pm, located at 3508 W Sunset Blvd. Attendees will have a chance to grab a pair of the Superstars as well as pop-up exclusive product, with a special surprise for the first 150 in line.
The MENACE x adidas Superstar “Heirlooms” drops October 21st on the Menace website (3pm ET) and on adidas CONFIRMED. Check out the detailed photos and campaign below.
MENACE x adidas Superstar “Heirlooms”
Color: Wonder White/Dark Blue/Hazy Rose
Style Code: KK5010
Release Date: October 18, 2025 (Los Angeles Pop-Up)
Release Date: October 21, 2025 (Global)
Price: $170 USD
Resell: StockX
