New Balance has dug into the archives to bring back the 740, a 2000s-era running silhouette, now reissued as an everyday wearable staple.
Originally celebrated for its reliability and comfort, the 740 quickly became a cult favorite in the running community. Now tailored for everyday style, the 740 is back with slight modifications, designed to fit seamlessly into modern wardrobes.
Preserving the silhouette’s Y2K runner vibes, the 740 reissue features an open knit mesh upper, synthetic overlays, speed lacing, and a segmented midsole. The most significant change appears on the midsole, which swaps out the N-ergy technology at the heel for a full ABZORB midsole that absorbs impact through a combination of cushioning and compression resistance.
“The 740 is a true 2000s classic that blends our running heritage with exceptional comfort and style,” says David Kent, Senior Product Manager, Lifestyle at New Balance. “Much like the shoe, the design process required a delicate balance to introduce new elements while preserving the essence and history of the original model. The updated 740 features some of the same synthetic materials, mesh, and metallic overlays, while introducing new colorways and trim to offer a refreshed contemporary take. The result is a versatile and nostalgic shoe that has all the elements of an everyday wardrobe staple.”
The relaunch of the 740 was recently kicked off by Aminé, who recently unveiled his own collaboration on the updated silhouette. As we await for Aminé’s pair to release, New Balance introduces the first general release colorway of the 740, featuring a white mesh upper, paired with marsh green and metallic silver overlays.
The New Balance 740 “Marsh Green” drops on October 16th, available on the New Balance website and at select retailers. Check out the campaign video and official images below.
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New Balance 740 “Marsh Green”
Color: White/Marsh Green/Sea Salt
Style Code: U740GR2
Release Date: October 16, 2024
Price: $110 USD
