Nike is bringing college football and Atlanta hip-hop together with a new collection celebrating the University of Georgia and Outkast. Created alongside creative brand Class Trip, the Georgia x Outkast capsule arrives ahead of the Bulldogs’ October 31 matchup against Florida, marking the first time the historic rivalry will be played in Atlanta rather than its longtime home of Jacksonville.
The collaboration draws from the personal style of André 3000 and Big Boi, translating Outkast’s influence into a range of varsity-inspired apparel, football jerseys, heavyweight fleece, graphic tees and accessories. A custom logo merges Georgia’s iconic “G” with Outkast’s signature crown, while “University of Georgia, Outkast 1996” lettering and the number 96 appear throughout the collection. The year nods to the release of Outkast’s acclaimed album ATLiens.
The project came together after Class Trip founder Brian Francis spoke with André 3000 about his memories of driving to Athens to watch the Bulldogs. With Georgia and Florida bringing their rivalry to Atlanta for the first time, the moment offered an opportunity to connect the school’s football legacy with the city’s musical history.
The apparel leans into the duo’s distinctive approach to style, with pieces ranging from a red wool varsity jacket with black leather sleeves to retro football jerseys, rugby shirts, and a satin bomber. Graphics include references to Outkast’s “So Fresh, So Clean,” while crown-branded headwear and relaxed everyday pieces round out the lineup.
Beyond the consumer collection, Nike has also developed exclusive performance gear and sideline apparel for Georgia athletes, coaches, and staff to wear during the Florida game. The on-field pieces include eye-shield decals, skullcaps, wristbands, mouthguards, and gloves featuring Georgia and Outkast graphics.
The campaign was photographed in Athens over the summer and stars six Georgia football players who are Nike name, image, and likeness (NIL) athletes: Ellis Robinson IV, KJ Bolden, Chris Cole, Kaiden Prothro, Elyiss Williams, and Talyn Taylor. The group recreates familiar imagery from Outkast’s photographic history, further connecting the collection to the duo’s cultural legacy.
The Nike x Georgia x Outkast collection will be available October 27th through SNKRS, Class Trip, and select Nike retail partners in Atlanta, followed by a wider launch on October 28th at Nike.com and select retailers. A game-day pop-up is also planned for Mercedes-Benz Stadium on October 31st.
Nike x Georgia x Outkast Destroyer Jacket
Style Code: JW4100-696
Release Date: October 27, 2026 (SNKRS + Atlanta Retailers)
Release Date: October 28, 2026 (Global)
Price: $1,200 USD
Nike x Georgia x Outkast Football Jersey
Style Code: IKOKT004JS-RED
Release Date: October 27, 2026 (SNKRS, Class Trip, Atlanta Retailers)
Release Date: October 28, 2026 (Global)
Price: $165 USD
Nike x Georgia x Outkast Retro Long Sleeve Jersey
Style Code: IKOKT007JS-BLK
Release Date: October 27, 2026 (SNKRS, Class Trip, Atlanta Retailers)
Release Date: October 28, 2026 (Global)
Price: $145 USD
Nike x Georgia x Outkast Senior Hoodie
Style Code: IKOKT002H-TAN
Release Date: October 27, 2026 (SNKRS, Class Trip, Atlanta Retailers)
Release Date: October 28, 2026 (Global)
Price: $180 USD
Nike x Georgia x Outkast Senior Pant
Style Code: IKOKT003PA-TAN
Release Date: October 27, 2026 (SNKRS, Class Trip, Atlanta Retailers)
Release Date: October 28, 2026 (Global)
Price: $175 USD
Nike x Georgia x Outkast Senior Skirt
Style Code: IKOKT011WSK-TAN
Release Date: October 27, 2026 (SNKRS, Class Trip, Atlanta Retailers)
Release Date: October 28, 2026 (Global)
Price: $120 USD
Nike x Georgia x Outkast Forever T-Shirt
Style Code: IKOKT006T-BLK
Release Date: October 27, 2026 (SNKRS, Class Trip, Atlanta Retailers)
Release Date: October 28, 2026 (Global)
Price: $60 USD
Nike x Georgia x Outkast Crown Snapback Hat
Style Code: IKOKT026C-OBL
Release Date: October 27, 2026 (SNKRS, Class Trip, Atlanta Retailers)
Release Date: October 28, 2026 (Global)
Price: $50 USD
