One Block Down x Nike Air Max 95 LUX "Italy" Release Date

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One Block Down and Nike have teamed up on the Air Max 95 LUX “Italy,” a reworked version of the Made-in-Italy Air Max 95 LUX that Nike first released in 2001. The Milan-based retailer is also releasing a Nike Football-inspired apparel collection and a three-part campaign built around Italy.

The project is rooted in the relationship between Nike and Italian craftsmanship. In the 90s, Nike Football worked closely with Italian footwear makers, who influenced how the brand thought about materials and construction. Similar to what Supreme did in 2019 with their AM95 Lux collab, One Block Down used the original 2001 LUX as a starting point but chose to evolve it rather than recreate it. The shoe keeps the original LUX construction and adds a new sculpted, padded upper inspired by the shape of the Air Max 95.

There are four colorways, all in Italian leather. The Black pair pays tribute to the 2001 release and stays tonal throughout. The White, Red, and Green pairs use digitally printed gradients applied in Italy, with each color fading from light at the top of the shoe to near-black at the outsole. Details include a silver tag shaped like Italy on the laces, a tricolor Air unit on the bottom of the shoe stamped “95,” “30 Years,” and “Italy,” and a tricolor gradient on the box lids.

The apparel draws on Nike Football’s visual identity, including the Dorito identity and Total 90 branding. One Block Down changed the Total 90 symbol to “09,” for the year it was founded, and said it stands for giving everything from day one. The collection includes a white-and-black jersey, a black jacket with white lining and a drawstring waistband, trousers matching the jacket, and two skull caps, one in white and another in black, both carrying 09 on the side. Italy’s tricolor appears in the contrast stitching throughout, and the training tee has a tricolor tape on the inside.

The campaign is split into three chapters on movement, craftsmanship, and community. The first draws on Italy’s automotive heritage, and the images show models posing next to a vintage silver sedan. The second looks at the discipline of making, and the third focuses on One Block Down’s Global Neighborhood idea that culture grows when shared.

The Black pair has a pre-launch on November 13th at 12pm CET, in-store at One Block Down’s Milan flagship at Piazza Armando Diaz 2 and online. The apparel is available the same day, in-store and online. The Red, Green, and White pairs also debut November 13th, but they’re in limited quantities and only at the Milan flagship, with no online sales. The Black pair gets a wider release on November 19th on SNKRS and at select retailers. Check out the collection below.

One Block Down x Nike Air Max 95 LUX “Black”
Style Code: IM0704-001
Release Date: November 13, 2026 (One Block Down)
Release Date: November 19, 2026 (Global)
Price: $200 USD