Palace and Reebok are back with a new collab, starring the Instapump Fury and Club C.
The frequent collaborators have once again combined their expertise in street style and performance sportswear, creating a clean, summer-ready apparel and footwear capsule. Track jackets, hoodies, tees, shorts, and five-panel caps make up the apparel selection, each offered in beige and slate grey color options. Rounding out the capsule is an Instapump Fury and Club C, both offered in an off-white colorway.
The unveiling is accompanied by a campaign film, a pseudo movie trailer written and directed by Stuart Hammond, a founding member of the Palace Wayward Boys Choir skateboard gang, and starring Palace skate team alumni Torey Goodall. This is a historic reunion, as the campaign comes 10 years after the first ever Palace shoe commercial, a Reebok film made by Lev Tanju and Hammond in 2014 that also featured Torey Goodall.
Palace x Reebok Summer 2024 drops Friday, June 7th on the Palace website (11am ET) and at Palace locations. Grab a preview below.
Palace x Reebok Summer 2024
Release Date: June 7, 2024
Resell: StockX