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LA-based streetwear label PLEASURES and Reebok reunite for a new collaboration exploring the themes of Love, Lust, and Forgiveness, blending lifestyle design with sport-rooted functionality.
The duo’s latest capsule features the soccer-inspired Hammer Street in two colorways alongside the Premier Trinity KFS. The “Black Velvet” Hammer Street features a plush velvet upper and terry cloth lining, while a “Silver Crinkle” pair stands out with its metallic crinkle leather upper and smooth leather lining. The Premier Trinity arrives with a mixed-material construction of shaved faux pony hair, Cordura, and suede, complete with custom toe box branding, terry cloth lining, tonal laces, and a co-branded footbed.
The collection unfolds as a personal reflection on emotional evolution, with each shoe representing a distinct phase of the human experience. PLEASURES co-founder Alex James explains, “This collection mirrors the human experience: the thrill of love, the illusions of lust, and the redemption of forgiveness. The Hammer reimagines a classic soccer shoe for everyday wear, while the Trinity Premier is built to support movement through long days and nights. Everything is a win when the goal is experience.”
The accompanying campaign film follows a man who becomes captivated by a woman he calls Tangerine Girl, told in three cinematic acts— Love, Lust, and Forgiveness—each tied to a shoe from the collection.
Since first teaming up in 2019, PLEASURES and Reebok have frequently collaborated, reimagining heritage silhouettes through the brand’s grunge, metal, and punk-inspired lens across various projects. This latest release marks their second collaboration of 2025, following the Joy Division Club C honoring the band’s iconic album Unknown Pleasures.
The PLEASURES x Reebok collection will release early at ComplexCon in Las Vegas on October 25–26, followed by a launch on pleasuresnow.com on October 28th (10am PT), and a global release on October 30th via reebok.com and select retailers. Check out all three pairs below.
PLEASURES x Reebok Hammer Street “Black Velvet”
Color: Black/Silver/Black
Style Code: 100238497
Release Date: October 25-26, 2025 (ComplexCon)
Release Date: October 28, 2025 (PLEASURES)
Release Date: October 30, 2025 (Global)
Price: $150 USD
PLEASURES x Reebok Hammer Street “Silver Crinkle”
Color: Silver/Silver/Gray
Style Code: 100238498
Release Date: October 25-27, 2025 (ComplexCon)
Release Date: October 28, 2025 (PLEASURES)
Release Date: October 30, 2025 (Global)
Price: $150 USD
PLEASURES x Reebok Premier Trinity KFS
Color: Black/Black/Black
Style Code: 100244210
Release Date: October 25-27, 2025 (ComplexCon)
Release Date: October 28, 2025 (PLEASURES)
Release Date: October 30, 2025 (Global)
Price: $150 USD
