POP MART & FIFA Put Labubu on the Pitch Ahead of the 2026 World Cup

Pop Mart's first-ever sports collab.

You thought the Labubu craze was over? Think again. With the 2026 FIFA World Cup set to take place across North America, POP MART is marking the occasion with its first-ever official sports collaboration. The brand’s beloved Labubu character and FIFA are teaming up for a multi-piece collectibles drop.

The centerpiece of the collection is The Monsters x FIFA Vinyl Plush Doll, which puts a bright blue Labubu in full match-day mode, in a colorful uniform and mini soccer boots, clutching the World Cup trophy. Alongside the doll is a Vinyl Plush Pendant Keychain in which a brown Labubu takes the shape of a round pendant, zipped into a pouch, and suspended from a lanyard with a soccer detail.

Rounding things out is The Monsters x FIFA Lifestyle Collection, a broader and more accessible assortment of accessories. Items include pendant keychains, a Mini Pendant Light Blind Box, a Bottle Opener Fridge Magnets, and a Football Mini Bag Series.

Leading into the World Cup final, POP MART will also set up FIFA-themed pop-ups and installations in select host cities across Mexico, Canada, and the U.S.

The Monsters x FIFA Series Collection is set to drop online on April 2nd at 10 PM ET, with in-store availability starting on April 3rd. Check out the preview below.

The Monsters x FIFA Vinyl Plush Doll
Release Date: April 2, 2026
Price: $149.99 USD

The Monsters x FIFA Vinyl Plush Pendant Keychain
Release Date: April 2, 2026
Price: $32.99 USD

The Monsters x FIFA Lifestyle Collection
Release Date: April 2, 2026
Price: $12.99 – $29.99 USD