Links may be affiliated.
Rosé and PUMA are back, and this time the block has a different energy.
The K-pop superstar and BLACKPINK member stars in a surreal campaign for the PUMA H-Street that leans into the quiet rhythm of suburban life—manicured lawns, familiar streets, and a shoe that feels like it was always supposed to be there. The new shots show Rosé in an “Ivory” colorway of the silhouette, following Part 1 of the campaign that featured a black and silver pair.
The PUMA H-Street has roots that go back further than most people realize, tracing its lineage to the Harambee, a late ’90s racing model built for speed and little else. The silhouette carries that lightweight, stripped-down DNA into something made for the streets. The low-profile shape, breathable mesh construction, and sprint-geometry proportions are all still intact, just reframed for a world where performance and lifestyle have long since merged.
The “Ivory” colorway comes equipped with an off-white mesh upper, letting metallic accents do the heavy lifting. It’s subtle without being forgettable, and the kind of shoe that reads clean from a distance and reveals more the closer you get. The T-shaped toe box and slim profile keep everything grounded in the silhouette’s track origins, even as it operates fully in lifestyle territory.
With Rosé at the center of the campaign, the H-Street gets the kind of cultural placement that makes a retro runner feel urgent again.
The PUMA H-Street “Ivory” is available now on the PUMA website and at select retailers. Check out the campaign shots below.
PUMA H-Street “Ivory”
Color: Frosted Ivory/PUMA Silver
Style Code: 405423_05
Release Date: Available Now
Price: $85 USD
Rosé for PUMA H-Street (2026) pic.twitter.com/4YYMhOwZaI
— Modern Notoriety (@ModernNotoriety) May 6, 2026
