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adidas Basketball just gave RayAsianBoy his own Harden Vol. 10 PE, marking a pretty unusual crossover between the basketball world and streaming. The collab pair comes less than a year after Ryan Hsu signed with adidas and puts his personal style—and his Ruei label—directly onto James Harden’s signature shoe.
The shoe is a hot pink Harden Vol. 10, built with a synthetic and textile upper, a Boost+ midsole, and a rubber outsole, done up in Beam Pink, Off White, and Lucid Pink. A swirling, spray-paint-like star pattern runs across the upper, while the logo for Ruei, the streetwear label Ryan already runs, replaces the usual personal branding. The pairing makes sense beyond the surface, as Ruei already leans into athletic-inspired pieces, making its presence on a performance basketball shoe feel like a natural extension of the label.
James Harden handed the shoe to Ray in person at Fanatics Fest back in July, giving the colorway its debut before any public announcement. A short film accompanies the release, with Kai Cenat narrating — a fitting touch, since Cenat’s stream back in July 2023 is what put Ray on the map in the first place.
Since then, Ray has built significant momentum, including winning Best Reality Streamer in 2025. This PE marks another step in that trajectory, showing how his influence is extending beyond streaming and into the sneaker and sportswear world.
The RayAsianBoy x adidas Harden Vol. 10 releases September 25th at 10am ET exclusively on adidas CONFIRMED. Check out the pair below.
RayAsianBoy x adidas Harden Vol. 10 “REUI”
Colorway: Beam Pink/Off White/Lucid Pink
Style Code: LB5656
Release Date: September 25, 2026
Price: $170 USD
Resell: StockX / GOAT
