Sports agent and Klutch Sports Group founder Rich Paul is dropping another footwear collaboration with New Balance as part of his multi-year partnership with the brand.
Paul was spotted courtside at Lakers vs. Mavs wearing his upcoming New Balance 2010, a a new silhouette that will soon be introduced with a Kith collab and a handful of GR colorways. Rich Paul’s iteration features a lilac-colored upper with a plum-colored sockliner, a similar color palette to his “Forever Yours” New Balance 550 released in 2023. The pair is also equipped with velvet laces, adding an extra premium touch to the design.
The partnership between Rich Paul and New Balance officially began in 2021 with the launch of their first Hoops collection featuring the 550. In 2023, the two expanded their partnership with the launch of Klutch Athletics, a joint apparel line designed to blend performance and style.
The Rich Paul x New Balance 2010 is expected to drop in two colorways later this year on the New Balance website and at select retailers. Grab a first look at one of the colorways below and stay tuned to Modern Notoriety for updates.
Rich Paul x New Balance 2010
Style Code: U2010RP1 / U2010RR1
Release Date: Holiday 2025
Photos via NBA Kicks:
