Rosé x PUMA Speedcat "ROSIE" Collection Release Date

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Rosé Unveils Her First Capsule Collection With PUMA

After joining PUMA as a global ambassador in 2024 and debuting the “Sea Glass” Speedcat earlier this year, Rosé unveils the PUMA x ROSÉ Collection. The drop features fresh takes on the PUMA Speedcat and an offering of matching apparel.

The K-pop superstar and BLACKPINK member’s first capsule collection draws inspiration from her personal taste and incorporates PUMA’s long legacy with sportswear designs. The cohesive monochromatic elements and pops of pink throughout the capsule references Rosé’s elevated style and timeless aesthetic.

Contrasting the loud environment at her concerts, the campaign’s ethereal visuals sets the collection in a dreamy Rosé-colored lens. Set against green pastoral landscapes, the images capture a nostalgic, unfiltered mood that mirrors Rosé’s poetic intent: quiet rebellion, honest expression, and everyday confidence.

“This PUMA x ROSÉ collection is really special to me because it reflects so much of who I am, both on and off stage. I wanted every piece to feel like a quiet rebellion, something that empowers you to show up as your most honest, fearless self. We carried that same feeling into the campaign, which was all about capturing that raw, unfiltered version of me. I wanted it to feel like how I see myself without all the noise, and I think there’s something really powerful in that. We all have our own rhythm, our own signature, and when we embrace that fully, that’s when we feel the most real,” said Rosé.

Following her Speedcat-powered roadtrip adventure, Rosé now presents her very own iterations of the racing-inspired silhouette. The Speedcat Ballet features a playful look with pointe-inspired laces and a pink version of the PUMA logo, while the Speedcat OG Premium comes with unique statement lacing details enveloping the upper. Two monochrome inverted colorways are exclusively offered in the Speedcat OG Premium silhouette.

The apparel capsule is comprised of oversized basics with distinct feminine details alongside a special “ROSIE” graphic wordmark. Rosé’s vision comes to life with sporty, streetwear-coded designs that function as everyday wear. As an ode PUMA’s iconic track suits, the collection’s Oversized Track Jacket and Relaxed Track Pants reinterprets the archival silhouette and brings the legacy styles into a modern light. The Half-Zip Jacket and Full-Zip Hoodie continues the comfy and relaxed sportswear-inspired fit, as well as a Mesh Top with a bold “ROSIE” graphic on the rear. Lastly, the X-Small Duffle and Micro Grip serve as playful addition to the collection, offering compact forms that merge Rosé’s personality with PUMA’s staple versatility.

The PUMA x ROSÉ collection drops August 28th on PUMA.com, at PUMA flagship stores, and at select retailers such as Foot Locker, Champs Sports, Nordstrom, and Journeys. Take a closer look at the entire collection below.

Rosé x PUMA Speedcat Ballet
Color: Style: Warm White-PUMA Black-Frosty Pink
Style Code: 404395_01
Release Date: August 28, 2025
Price: $90 USD