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PUMA debuts a new colorway of its popular Speedcat silhouette, this time with a campaign starring K-pop sensation and BLACKPINK member ROSÉ.
Capturing the silhouette’s motorsport-inspired aesthetic, ROSÉ’s visuals are backdropped by the untamed power of a rumbling engine and blazing-red muscle on four wheels. The imagery harkens back to the origins of the Speedcat, born in 1999 and drawing from the fireproof racing shoes worn by F1 Grand Prix drivers in the ’80s and ’90s. As an added easter egg, the license plate on the car reads “398846,” the style code found on PUMA Speedcat shoe boxes.
ROSÉ dons the Speedcat in a pale blue “Sea Glass” colorway featuring a full-suede upper, a Big Cat logo embroidered in white on the toe, and bold orange Formstrip logos on the side panels. Underfoot is a sleek, low-profile gum rubber outsole.
The PUMA Speedcat “Sea Glass” drops July 24th via PUMA.com and select retailers, though they are available early on Foot Locker. Check out the detailed product shots and campaign imagery below.
PUMA Speedcat “Sea Glass”
Color: Sea Glass/Orange Glow
Style Code: 398846-40
Release Date: July 24, 2025
Price: $100 USD
Resell: StockX / KICKS CREW / GOAT / eBay
