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The next chapter of Salomon’s signature XT-Whisper archival silhouette is here.
A new campaign for the shoe, set inside the “Whisper University” halls, stars Belgian-based Moroccan artist and musician Dina Ayada. The multifaceted singer finds herself in two distinct spaces: a waiting room—symbolizing the tension of ideas yet to be realized—and a lecture room, where she turns those ideas into sound and movement, representing her artistic evolution and journey from law school dropout to rising pop star.
“Working with Salomon feels natural to me. We both believe in pushing limits, trusting your voice and showing up exactly as you are,” says Ayada. “The XT-Whisper is all about expression and that’s what my music is too. I love wearing the brand, the shoes, but I also love what it represents – a new generation that’s not afraid to be loud in its own way. As someone who grew up between cultures and learned to embrace every part of my identity, that message resonates with me. means a lot. My audience are my stars and I want them to feel seen, empowered and inspired through this collaboration.”
In addition to starring the campaign, Ayada also performed at the Salomon Paris Hub during a Paris Fashion Week event for friends and family.
New colorways of the Salomon XT-Whisper will be available on February 4th via the Salomon website, the brand’s boutiques, and select retailers. Check them out below.
Salomon XT-Whisper
Color: Vanilla Ice/Footwear Silver/Persian Jewel
Style Code: L49218900
Release Date: February 4, 2026
Price: $145 USD
Salomon XT-Whisper
Color: Almond Milk/Footwear Silver/Lava Falls
Style Code: L49219100
Release Date: February 4, 2026
Price: $145 USD
Salomon XT-Whisper
Color: Castlerock/Footwear Silver/Spellbound
Style Code: L49219300
Release Date: February 4, 2026
Price: $145 USD
