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Global streetwear and sneaker retailer SNIPES is launching the “Be Loved” adidas Adistar Control 5, accompanied by a campaign that challenges traditional notions of masculinity and reframes self-care for men.
Led by Twitch streamer Raud, the “Love Delivered” campaign casts the creator as a modern-day messenger, promoting self-care while pushing against outdated norms. In the campaign, Raud drives a kei truck through the neighborhood in a SNIPES delivery uniform, laced up in the “Be Loved” Adistars. The collaborative runner features vibrant red, pink, and purple hues—colors rarely seen in menswear—underscoring themes of individuality and confidence.
“Partnering with SNIPES and adidas gave me a chance to talk about something men don’t always say out loud,” says Raud. “We’re taught to grind and keep it moving, but real strength is checking on yourself and your people. This campaign lets that message live in a way that feels authentic to my community.”
“With ‘Be Loved,’ we wanted to challenge outdated narratives around masculinity,” says Ryan Cassar, Director of Brand Marketing at SNIPES. “The campaign around the adidas Adistar Control 5 is a reminder that confidence, care and individuality belong in men’s everyday lives.”
The SNIPES x adidas Adistar Control 5 “Be Loved” is available now at select SNIPES locations and on the SNIPES website. Check them out below.
SNIPES x adidas Adistar Control 5 “Be Loved”
Color: Preloved Lucid Red/Dark Brown/Purple Rush
Style Code: KK0269
Release Date: March 27, 2026
Price: $120 USD
