Find all the adidas news including photos, release dates and information here on Modern Notoriety.
adidas is bringing its light responsive technology to athletes with AlphaBOUNCE XENO. In natural light, the black material appears faint with deep shimmers of iridescent colors. With the flash of a camera, the material explodes with bright colors, spanning the…
adidas Originals reveals the limited-edition ‘KING PUSH’ EQT grayscale, the third installment in an on-going collaboration with international rap star Pusha T. The ‘KING PUSH’ EQT grayscale is a refreshed silhouette designed through a collective memory of past EQT styles…
The Adidas Ultra Boost 3.0 “Triple White” release date has been set for December 1st, 2016. Following the first edition, came the 2.0 which introduced the Adidas Ultra Boost with a complete whiteout look. Soon, we’ll be seeing the 3.0 version…
Japanese shop BILLY’s linked with adidas to create a Stan Smith colorway featuring a reflective 3M vibe. The collab takes the OG colorway of the SS and gives it a shiny effect once put under lights. For those heavy into…
Adidas Originals already has a solid line up for the upcoming Black Friday event, but they continue to add a few more options that might take you away from what you originally planned to cop. Another one you can add…
adidas today unveils the 2016 XENO collection featuring blacked out editions of the D Rose 7, Crazy Explosive and D Lillard 2. Designed with all-black uppers and reflective accents, each model features unique XENO detailing that reveal a color-shifting finish…
Arguably one of the most hyped releases this holiday season, the adidas Yeezy Boost 350 is back in three colorways and are being released in a trifecta pack (not together but on same day) on November 23rd. Earlier this morning,…
For the first time on November 23, Kanye West and adidas Originals release three color-ways of the iconic YEEZY BOOST at the same time. The world’s most influential and sought-after shoe debuts in black with three different flashes of color:…
adidas has today unveiled the world’s first performance shoe made using Biosteel® fiber – a replication of natural silk. The adidas Futurecraft Biofabric prototype shoe features an upper made from 100% Biosteel® fiber, a nature-based and completely biodegradable high-performance fiber,…