Air Jordan

The Air Jordan line launched in 1985 when Michael Jordan signed a contract with Nike for a footwear deal that would last over 30 years. Starting from the Air Jordan 1, the Air Jordan series was worn by Michael Jordan through career triumphs and turbulations that would eventually result with 6 NBA World Championship rings and a plethora of NBA achievements.

Inside Jordan Brands 23 Space in Paris

Jordan Brand celebrates the Quai 54 Tournament in Paris this year and for the 30th anniversary of the brand, they’ve built out an exhibit commemorating MJ and 30 years. The exhibit is located at the Palais de Tokyo in Paris…

Nike Takes Over the NBA in 2017

The National Basketball Association (NBA) and NIKE, Inc. (NIKE) announced today an eight-year global merchandising and marketing partnership that will make NIKE the official oncourt apparel provider beginning with the 2017-18 NBA season. “This partnership with NIKE represents a new…

Air Jordan 15Lab12 “Black”

The Air Jordan 15Lab12 is the next combination in the Air Jordan Lab series that combines the Air Jordan 12 and Air Jordan 15. Although underrated, the Air Jordan 15 was in mind for the upcoming Lab 12 that adds…