Pharrell x BBC ICECREAM x adidas NMD HU “Running Dog” Release Date

Pharrell and BBC are back with a new NMD HU.

Pharrell and BBC are back with a new NMD HU.

Debuted during 2021 Miami Art Week.

Proceeds from tees will help even the odds for all youth through education.

A nod to Pharrell and NIGO and the origins of Billionaire Boys Club.

Featuring spooky flips on the iconic helmet head and coneman graphics.

Inspired by folk culture and the late Sun Ra.

Inspired by the hot summer days of the BMX pro's childhood growing up in Queens.

The new video series and apparel collection aims to highlight young creatives.

The BBC ICECREAM sister brand teams up with Puerto Rican artist D’ana Nunez.