New Balance 550 Arrives in Valentine’s Day-Friendly Colorway

Adorned with heart motifs on the heels and insoles.

Adorned with heart motifs on the heels and insoles.

Featuring brown, burgundy, and olive colorways.

Created by The Black Soles with Joe Freshgoods as creative director.

Three colorways, each constructed with heavy-duty fabrics.

Subtle blue accents are found throughout.

Including Aimé Leon Dore collabs, a "Lakers" colorway, and more.

Reminiscent of a couple OG 1985 Air Jordan 1s.

Sample leaks give us a taste of what's in store for the new year.

The influential sports agent gets his own 550 and apparel collection.