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The Whitaker Group continues its ongoing dialogue with adidas through the second installment of their Do Not Duplicate series. After releasing their Houston Rodeo Pack earlier this month, this time they’re shifting the lens toward Atlanta with the 404 Peachtree pack, featuring the Atlanta Trainer, two distinct Adizero Evo SLs, and the Atlanta 96 OG.
Do Not Duplicate: 404 Peachtree draws direct inspiration from Atlanta. Long before global recognition, the city built its own ecosystem across music and style driven by Black Southern creatives who defined their own standards. 404 Day (which, for those of you who don’t know, is Atlanta’s area code) is a celebration of Atlanta culture, which happens every year on April 4th. TWG is also hosting a run through the city guided by clues, which starts at their A Ma Maniére store on Marietta Street.
The pack features four distinct styles, each shaped by different facets of Atlanta’s daily rhythm. From fast-moving, performance-driven runners to casual classics, the lineup balances technical innovation with lifestyle sensibility. The visual language leans into contrast, bold red, soft pinks, and grounded neutrals, mirroring the city’s duality of energy and ease.
There are two Adizero Evo SLs in this pack, though each reps Atlanta in its own unique way. One takes a bolder route, featuring a black-to-deep red-to-white gradient across the midsole, while the upper is a striking shade of red, and the cream shoelaces and black details balance things out. The second running shoe has the same gradient detail on the midsole again, this time from black to light pink, with the light pink extending to the outsole, and its upper is a nice faded shade of peach, cream, and off-white.
Following that same peach-and-cream colorway is an iconic archive pull: the Atlanta Trainer, originally from the 70s. On the midsole, it has a brighter pink with fun embedded trefoil buttons in gray, yellow, and peach towards the heel. The upper showcases the peach theme, but in a muted colorway.
The Atlanta 96 features a bold red-and-cream colorway with a pop of green and navy bordering the midsole, and the red suede upper makes all the difference, and the change in texture in the Three Stripes and toe box gives the shoe a little more depth.
All four sneakers are stamped with Atlanta branding and the years 1996 and 2026 on the heels, in celebration of the 30th anniversary of Atlanta hosting the 1996 Summer Olympics.
The EQL draws for The Whitaker Group x adidas Do Not Duplicate “404 Peachtree” pack are now live via A Ma Maniére, Social Status, APB, and JAIDE, open through April 2nd. Pairs will also be available via The Whitaker Group retailers on April 3rd in-store and online (11am ET). The two pink styles will also release via adidas.com on April 10th at 10am ET. Check out all four styles below.
The Whitaker Group x adidas Adizero Evo SL “404 Peachtree”
Style Code: KK5014
Release Date: April 3, 2026 (TWG)
Price: $170 USD
The Whitaker Group x adidas Adizero Evo SL “404 Peachtree”
Color: Warm Vanilla/Powder Coral/Aurora Coffee
Style Code: KK5018
Release Date: April 3, 2026 (TWG)
Release Date: April 10, 2026 (adidas)
Price: $170 USD
The Whitaker Group x adidas Atlanta Trainer “404 Peachtree”
Color: Powder Coral/Warm Vanilla/Halo Pink
Style Code: KK5015
Release Date: April 3, 2026 (TWG)
Release Date: April 10, 2026 (adidas)
Price: $120 USD
The Whitaker Group x adidas Atlanta 96 OG “404 Peachtree”
Style Code: KK5017
Release Date: April 3, 2026
Price: $120 USD
