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As seen with their last collaboration with New Balance, The Whitaker Group is staying strong on its mission to center Black culture through the intersection of fashion and storytelling. This continues with a new drop with ASICS, an exclusive colorway of the classic GEL-1130.
The Whitaker Group prioritizes wellness through the archival silhouette of the GEL-1130, intended for performance, self-expression, and focus. The lightweight structure features a breathable mesh upper, layered synthetic overlays, the signature Tiger Stripe, and foam midsoles with GEL™ cushioning technology. The exclusive “Smoke Grey/Pure Silver” colorway stands out with pops of red and gray accents throughout the tongue, mesh upper, and rubber outsoles.
Built for comfort, flexibility, and reflection, the design and motion exuded through every step serves a purpose. The accompanying campaign uses boxing and running to showcase how movement is a tradition that awakens practice, produces discipline, and establishes routine. The muscle of movement extends beyond physicality and challenges us to view it as language, memory, and a way of life.
To celebrate this release, The Whitaker Group and ASICS will support local run clubs in Charlotte, Detroit, and Baltimore with seeded pairs, and each city will host an evening of wellness-focused programming at Social Status, complete with intentional movement, meaningful conversation, and refreshments for guests to enjoy. The run clubs, which meet weekly at beSocial, have become trusted spaces for connection, empowerment, and self-care. These gatherings bring awareness and education to practicing wellness and creating connections among individuals who move with both purpose and style.
Raffles for The Whitaker Group’s exclusive ASICS GEL-1130 in “Smoke Grey/Pure Silver” are now open via EQL (Social Status, APB, and JAIDE). The official launch is set for August 22nd in-store and online at Social Status, APB, and JAIDE. Take a closer look at the exclusive colorway below.
ASICS GEL-1130 “Smoke Grey/Pure Silver”
Color: Smoke Grey/Pure Silver
Style Code: 1201A256-024
Release Date: August 22, 2025
Price: $100 USD
Resell: StockX / KICKS CREW / GOAT / eBay
