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The Whitaker Group has reunited with New Balance for a new release titled “Willful Bias For Education,” a continuation of TWG’s mission of elevating Black culture and community through fashion, art, and purposeful storytelling.
The retail collective founded by James Whitner expands its evolving Unwritten Curriculum series with a MADE in USA 998 and 990v4 dressed in jade green tones and premium materials, which also double as commemorative drops to celebrate the grand opening of the group’s women’s-focused JAIDE retail spaces in Atlanta, GA and Charlotte, NC.
A follow-up to last year’s “Willful Bias” 1906U pack, this new offering is timed for back-to-school season, though also serving as a reminder that some of life’s most important lessons happen far beyond the classroom.
The 990v4 will be available in adult unisex and little kids sizes ($110), offering the same premium design elements for younger wearers who are just starting their education journey. Meanwhile, the 998 is offered in adult sizes, crafted with a mix of hairy suede, mesh, and leather across the uppers.
The Whitaker Group x New Balance “Willful Bias For Education” collection officially launches Friday, August 8th across JAIDE, A Ma Maniére, Social Status, and APB, in-stores and online. Raffles open Tuesday, July 29th at 11am ET and close on August 4th at 3pm ET, while early access will be available August 7th via JAIDE Atlanta and Charlotte at 12pm ET and online at 11am ET via jaidejaide.com. Check out the campaign imagery below.
The Whitaker Group x New Balance 998 “Willful Bias For Education”
Style Code: U998WG
Release Date: August 8, 2025
Price: $220 USD
Resell: StockX / KICKS CREW / GOAT / eBay
The Whitaker Group x New Balance 990v4 “Willful Bias For Education”
Style Code: U990WK4
Release Date: August 8, 2025
Price: $220 USD (Adult); $110 USD (Kids)
Resell: StockX / KICKS CREW / GOAT / eBay
